Shopping in Milan

The city of Milan is known all over the world as the capital of fashion and for this reason too, the young Milanese do care about to the look; moreover, from the web and from television we are bombarded with advertisements that constantly remind us that fashion has an important role in the lives of all of us.  Usually fashion is dictated by fashion designer or famous people: wearing a new garment or a dress of a certain color catches the attention of young people and pushes them to buy that type of dress or that shoe or get that haircut. A classic example is Chiara Ferragni, the most followed fashionblogger and influencer of the moment. 

In our city there are very different styles of clothing, but some of them prevail over others. If our Albanian friends came to visit us, certainly we would stop – but only to admire the luxurious and sometimes odd shop windows – in the so-called Fashion Quadrilateral: Via Monte Napoleone, Via Manzoni, Via della Spiga and Corso Venezia – splendid streets where the best designers of fashion offer their extraordinary creations. Shoppers come from all over the world to buy in showrooms and boutiques in these streets. The heart of this area is via Monte Napoleone, considered one of the most expensive and prestigious streets in the world, as well as the Avenue des Champs Elysees in Paris or Fifth Avenue in New York. 

They are not shops for our pockets, so after having glazed our eyes with Armani, Gucci, Prada, Dolce and Gabbana we move to Corso Vittorio Emanuele, which connects Piazza Duomo to Piazza San Babila. Under the arcades – comfortable in rainy winters – we find the most sporting brands like Zara, H&M, Tezenis. Another area where we will take you is Corso Buenos Aires, an immense open-air shopping center: here are department stores, restaurants, bars, ice cream parlors, bookstores, as well as shops with many famous clothing brands. It has a problem, it’s not just pedestrian, so we’ll be forced to zigzag a bit in traffic. 

Let’s get back to us: as far as boys are concerned, the trend of the moment is sportswear but made by designer, the so-called casual. Boys  like wearing wear sweatpants (because they are comfortable) or tight jeans, simple T-shirts and hooded sweatshirts. Some add accessories to their look, such as belts by famous brands such as Gucci, Versace and Louis Vuitton. The most popular store in the boys world is FootLocker, where you can find different brands of shoes, sneakers and clothing like Kappa, Adidas, Nike, Fila, Puma etc. The girls prefer matching  jeans, whether tight or flared, with a simple T-shirt or crop top. The most popular shops are Bershka, Stradivarius, TallWejl and Pull & Bear: trendy shops with reasonable prices so the girls can  indulge with some more items. Very trendy among us young people are shoes. The most popular brands of the moment are Nike, Adidas and Fila, but if you want something more exclusive and expensive, Alexander McQueen, Gucci and Louis Vuitton are certainly the best sellers. 

Following fashion is certainly interesting and can help us young people to feel more beautiful, but everyone should try to have their own style, especially to distinguish themselves from the crowd. 

A.Mortali, F.Martelli, M.Pizzochera, A.Unida 

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